Brief

I was quite happy when I received the brief of East Coast Metropolis. I personally like and am interested by the culture over there and it seemed that I would be able to explore a range of it from architecture to the people. I had worked with buildings and people before and so I thought I could develop my skills further with this unit. As I do art, I was excited about promoting the exhibition. I first looked at a range of cities along each American coast. On the west, Los Angeles and San Francisco were recognisable where as New York and Miami stood out on the east. I decided to focus mostly on New York because of the ironic parts of the city, from yellow taxi cabs to landmarks such as the Statue of Liberty and the Empire State Building. I also felt more knowledgeable on New York as I listen to music and have looked at artwork from there. My first idea was that I'd look at each part of the NYC's culture, i.e entertainment, architecture and produce graphical work for it. The outcomes would be either promotion for the exhibition or products to be sold at the gift shop such as mugs, clothes and stationary. After some research into New York museums, it seemed they were selling electronical items as well from headphones to phone & tablet cases and sleeves. A lot of these would require packaging in order to give them a professional finish. I thought about the ways in which I could promote the exhibition, I would need to create a logo, a name for the exhibition as well as styling it with a colour theme, I could work with current museum logos but personalize them with work I was doing.