Finalising Posters

The feedback I got on the initial posters I had created was the title would look better if it read: "IN A" on the first line "NEW YORK" on the second and the "MINUTE" on the bottom line. I therefore had to re-cut the title, which I did to a larger scale and then photograph it again with the images underneath.

In this photo shoot I only used the soft light to create the shadows as this was the most effective way from the last one. I focused mostly on taking the photos from directly above. I was happy with these images and this layout of the title seemed more professional as well as reading better. 

I next edited these photos so I could make photos from them. 

  






I created these three posters using these images. This selection was because of the different styles of illustration. A person could find one poster appealing even if the other two didn't catch their eye. However it seemed more professional if they all had a similar layout like they were a set. The background in them was darker than the previous posters and this was because the photo of the paper-cut title turned out more grey. I didn't think this was such a problem as it seemed quite glossy and reflective.


Another way I made these poster more effective was  by adding a "drop shadow" to the layer of the image, this made the illustration literally stand out as it seem raised above the rest of the poster. Zoomed out, this looks quite subtle but it just gives an element of a third dimension to the work.

I went back to developing the logo as I thought it needed to fit better in the design of the posters. I decided to put it in the square shape as this was most popular in my survey and I then put the museum name, in white, in the black square. 

I then changed the logo colour as well as the text in order to make it look more subtle on the poster and less distracting from the artwork or the title. Overall this gave a more professional look to all three of them. At this stage I decided to edit the illustration I had done on the second poster to make it neater and more vibrant.