The final piece for my project is collection of posters which, among other outcomes, promote my arts exhibition of New York. The posters all have a similar layout, containing the same text and logo which I had come up with but have different designs. The title of the exhibition, "In A New York Minute" was paper cut in the style of Gina Hollingsworth where the paper was partially cut and then folded out to complete each letter. I then photographed this with various images I had created in this project behind each of the letters, this showed my images as works that would be held in the exhibition. The information on the posters and the designs would be placed on top of this photograph.
One design is an illustration of Manhattan buildings I had drawn in the sketchy style of Eric Rosner but the layering of the buildings and how I had laid them out had been inspired by some works of Julia Rothman. This illustration was scanned in and coloured with shades of a grey/beige colour to give it shadowing. I had experimented with a range of colours, some much brighter but the subtle look of it seemed to work best. I was really quite happy with how it turned out as despite the use of the same techniques as certain artists, I felt the style was a unique combination of influences that made the outcome personal.
I did another drawing based upon New York buildings for the second poster yet this was mostly influenced by my research into Jess Hogarth. I used more neat, defined lines to create this bolder work with a select colour scheme mostly taken from another of her works. Because Hogarth hadn't drawn many skyscrapers in her work, I had to refer to my research of James Gulliver Hancock and his style has a part in this illustration of mine particularly within the lines and marks I had made to show detail.
For the final poster, the artwork was a portrait of a New York looking friend of mine done in the style of Owen Sherwood. The New York hat causes the subject to seem like they are from the city and therefore it showed my exhibition wasn't just about the places in New York but also the people. I first made a rough tracing of the face before applying water colours, these were similar to the photo but I made the skin quite pale and the clothing bolder. When I scanned it in to put together on the poster I increased the vibrance.
The designs on each one of these photos were different for a reason. If one design didn't appeal to some people they may still be drawn towards the others. Being as the exhibition was open to the public, the promotion would be directed at a large audience and so one poster couldn't attract everyone's attention.
I think the three go well together, the same paper cut title on each one makes them look like a set and this also matches some other products I had produced for the exhibition. Not only the folded-out paper-cut title causes the advertising materials to look 3D, I put a shadow around the edge of each design so it looked on top of the poster. Each one I felt seemed to really stand out for these reasons and that is the main objective of a poster. I believed the Owen Sherwood styled design of the New York looking person was the weakest of the designs. Although Sherwood's method of illustration is quite sketchy, my work was too messy and I could have re-done it better had I more time.
In terms of this whole project, I covered a range of New York things to illustrate from buildings to people and used a selection of techniques and methods to produce outcomes, some of these proved better than others.
One of the most successful parts in the project was developing patterns based upon my research of Julia Rothman and Jess Hogarth. Because I did these mostly digitally, there was many ways I could keep developing to produce new images, some quite abstract ones. I then liked combining the patterns with photography to create some original works. Generally the use of a computer to colour and edit illustrations seems to be effective for me in this project when re-producing works of some artists such as James Gulliver Hancock and Claire Rollet.
I only really studied two people/character artists in this project, Owen Sherwood and Charlotte Farmer of which were very different. This meant I found it hard to develop my illustrations of people. Some smaller drawings I had done were not great or didn't have a professional finish. If I had spent more time researching the artists then the outcomes would have been of a better quality. I therefore wish I spent less time looking at the buildings of the city and focused on different aspects such as the people, music and culture of the city which I had only touched upon. I could have also at least experimented with combing illustrations of people with the buildings.
All the same, I believe I have answered the brief of the project, I have produced promotional materials for the exhibition as well as branding for it and the museum itself. Furthermore, I put together a selection of 'gift shop' items to be sold such as mugs, postcards and phone cases.
The designs on each one of these photos were different for a reason. If one design didn't appeal to some people they may still be drawn towards the others. Being as the exhibition was open to the public, the promotion would be directed at a large audience and so one poster couldn't attract everyone's attention.
I think the three go well together, the same paper cut title on each one makes them look like a set and this also matches some other products I had produced for the exhibition. Not only the folded-out paper-cut title causes the advertising materials to look 3D, I put a shadow around the edge of each design so it looked on top of the poster. Each one I felt seemed to really stand out for these reasons and that is the main objective of a poster. I believed the Owen Sherwood styled design of the New York looking person was the weakest of the designs. Although Sherwood's method of illustration is quite sketchy, my work was too messy and I could have re-done it better had I more time.
In terms of this whole project, I covered a range of New York things to illustrate from buildings to people and used a selection of techniques and methods to produce outcomes, some of these proved better than others.
One of the most successful parts in the project was developing patterns based upon my research of Julia Rothman and Jess Hogarth. Because I did these mostly digitally, there was many ways I could keep developing to produce new images, some quite abstract ones. I then liked combining the patterns with photography to create some original works. Generally the use of a computer to colour and edit illustrations seems to be effective for me in this project when re-producing works of some artists such as James Gulliver Hancock and Claire Rollet.
I only really studied two people/character artists in this project, Owen Sherwood and Charlotte Farmer of which were very different. This meant I found it hard to develop my illustrations of people. Some smaller drawings I had done were not great or didn't have a professional finish. If I had spent more time researching the artists then the outcomes would have been of a better quality. I therefore wish I spent less time looking at the buildings of the city and focused on different aspects such as the people, music and culture of the city which I had only touched upon. I could have also at least experimented with combing illustrations of people with the buildings.
All the same, I believe I have answered the brief of the project, I have produced promotional materials for the exhibition as well as branding for it and the museum itself. Furthermore, I put together a selection of 'gift shop' items to be sold such as mugs, postcards and phone cases.
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